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15th Annual Mexican Steel Forum

The Premier Annual Gathering for the Mexican Steel Industry

January 18 - 19, 2010 , REGISTRATION NOW OPEN , Camino Real Hotel , Monterrey, Mexico

Now in its 15th year, this long-standing and reputable annual forum will once again provide a comprehensive insight into the Mexican steel industry, offering unparalleled learning and networking opportunities right across the value chain.

Every year the forum brings together the optimum mix of industry participants, from Mexican and multi-national steel producers to manufacturers, end-users, OEMs, distributors, service centers, traders and market analysts, to discuss the state of the industry, future growth projections, and the opportunities and challenges that lie ahead for all industry players.

Whether you are new to the Mexican steel industry or an experienced market participant, this forum offers a once-a-year opportunity to get a crucial update on industry trends and market dynamics, enabling you to position your business effectively to successfully compete in the Mexican market. How has the Mexican steel industry weathered the storm of the past year, what lies ahead for 2010, and how can you prepare?

Program Highlights:

• Market Review and Forecast for 2010: Are We Out of the Woods?

• Tools and Insights for Entering the Mexican Market

• Perspectives from Steel Producers and Distributors: Maintaining a Competitive Edge in Challenging Times

• Challenges and Opportunities faced by End-Users of Mexican Steel

• Implications for Mexican Steel in the Context of Global Trade Developments

PLUS: NEW Pre-Conference Workshop

The Nuts and Bolts of the Mexican Steel Market: A Beginners’ Guide

KEYNOTE SPEAKERS:

Julián Eguren, President, Ternium in Mexico

Guillermo Güémez García, Deputy Governor, Banco de México

Al Zapanta, President & CEO, U.S.- Mexico Chamber of Commerce

HIGHLIGHT SPEAKERS:

Carlos Mendez Bueno, Divisional Director of Infrastructure and Concessions, ICA Infraestructura, S.A. de C.V.
Oscar Rivera, Director, Ryerson Mexico

WORKSHOP SPEAKER:

Christopher Plummer, Managing Director, Metal Strategies Inc.

PANEL SPEAKERS:

Carlos Barajas, Director – Global Commodity Management, Whirlpool Corporation

Peter Brebach, President, Iron Angels of Colorado, Inc.

Edmo Chagas, Equity Analyst, BTG Pactual

Enrique Gasca Neri, Chairman & CEO, Coutinho & Ferrostaal Incorporated

James M. Gresh, Vice President-Industrial Marketing & Steel Group International Operations, The Timken Company

Luis A. Landois, Vice President, Sales, Altos Hornos de Mexico (AHMSA)

Sergio Martin, Chief Central America Economist, HSBC México, S.A.

Arturo Marroquín Lozano, Operations Manager, Acero Prime

Richard McLaughlin, Senior Manager – Steel Industry Specialist, Deloitte Consulting LLP

Kenneth J. Pierce, Partner, Hughes Hubbard & Reed LLP

Octavio Rangel Frausto, General Director, CANACERO

Ramon Treviño, Director General, Fortacero

Carlos von Rossum Ferrara, Senior Vice President, Steel Technologies de Mexico S.A. de C.V.

Benjamin Zermeño Padilla, Presidente, CONADIAC (Confederación Nacional de Distribuidores de Acero A.C.)

Markus Zanker, Vice President, Cosma Mexico & Latin America

CHECK BACK FOR SPEAKER ADDITIONS

Registration

EARLY BIRD RATE:

US$995 per delegate - Register & Pay by December 18, 2009

STANDARD RATE:

US$1095 per delegate

Contact

For more information on this or another AMM event:

Please call 212-224-3577

For speaking opportunities:

Shona Thomson
Conference Producer
Phone: 718.596.5277
Email: sthomson@amm.com

Mary Anne Devonshire
Conference Program Manager
One Gateway Center, Suite 1375
Pittsburgh, PA 15222
Phone: 412.765.2586
Mobile: 724.799.1590
Email: mdevonshire@amm.com

Accommodations

American Metal Market has reserved a block of rooms at a special rate of $100 USD at the Camino Real Monterrey Hotel. Rate is exclusive of taxes, gratuities & service charges and is based upon availability.

Cut-off date is December 28, 2009 and is on a first-come basis.

To make your hotel reservations, please call 011-52-81-8133-5412 and ask for the American Metal Market Mexican Steel block of rooms. To secure your accommodations via email, please contact marithe.gutierrez@caminoreal.com.mx for assistance. A credit card is required to guarantee your room reservation.

Camino Real Monterrey
Diego Rivera 2492
Col. Vale Oriente
San Pedro Garza Garcia N.L.

From Mexico: 01800- 901-2300
Hotel: 011-52-8181335412

Sponsorship & Advertising

Have your message seen by the top decision-makers in the Industry!

There is no replacement for the captive audience of high-level decision-makers that an AMM Event offers. Unlike any other marketing tool at your disposal, promotion at AMM Events offers you immediate personal contact with hundreds of key players of the industry from all corners of the globe.

With over 20 years of experience developing industry leading seminars and conferences, AMM Events can work with you to customize a sponsorship and/or exhibit package that meets and exceeds your marketing objectives.

Whether you are looking to promote a specific product, increase brand awareness or reinforce your company profile, we can build a partnership with you to create a solution that fits your needs, budgets and return on investment expectations.

Better on Paper?

In addition to reaching ALL the top companies and high level professionals in attendance, your advertising message will reach ALL of AMM’s regular subscribers.

To discuss sponsorship packages, rates and position reservations, please contact:

Mary Connors
Vice President of Sales
225 Park Avenue South
New York NY 10003
646-274-6250 (Direct)
646-229-0727 (Mobile)
212-213-6273 (Fax)
mconnors@amm.com

Katie Hurley
Regional Sales Manager
225 Park Avenue South
New York, NY 10003
646-274-6271 (Direct)
212-213-6273 (Fax)
khurley@amm.com

AMM